By Abdul Traore (B.A.T)
Brand Visual Identity, Apparel Graphics Design
By Abdul Traore is an individually owned brand dedicated to high quality, one of a kind original works, created by designer Abdul Traore.
B.A.T was in search of creating a dynamic brand identity that exemplified the pride and knowledge of self worth that the brand already upheld.
Inspired by the rigidity and precision from the ideals of hands on craftsmanship, to the exclusivity and creativity of culture driven streetwear, along with the inspirations of yesterday and todays fashion trends, B.A.T found itself comfortable in its own little home.
Final Brand Assets
The Bat is the symbol of the Traore brand. With such a unique name, aesthetic, and work ethic, its only necessary to have a mark thats just as unique. Focusing on the idea of quality fashion and worksmanship, this system focuses on the bat as the symbol that flies throughout our space.
Brand Guideline Crewneck
Wanting to stray away from the typical "brand book" and push the B.A.T brand a step further, the Guideline Crewneck was born. Pushing forward the look, feel, texture, color, typography and placement of a typical brand book, the Guideline Crewneck takes all of the typical elements and puts them into their own living space creating a separate one of a kind piece for the Traore brand and pushing the ideals of brand expression through product.
B.A.T Breast Cancer Awareness Month Apparel Graphics
Cutting Room Floor
Cutting Room Floor Concept:
B.A.T is a brand that lives in the now. It lives up to its own trends, it stands out from others, it cares about the quality of its work, and the personality behind the brand is what makes it, it.
Capitalizing on the idea of uniqueness, concepts, craft and quality, this concept plays with the idea of B.A.T utilizing conceptual variable fonts, the new IT trend, living within its own niche, just like the B.A.T brand.