LIFE IS GOOD
Social Media Content Creation 
Life is Good focuses on spreading optimism through its apparel line, business partners and everyday operations. During my time there, I had the pleasure to be involved in many great events, social media campaigns and creation of social assets that ended up on their main social media channels. This content generated roughly 300,000 likes across different platforms during the #SomethingGood Campaign.
#SOMETHINGGOOD
A personal goal during my time there was to take existing assets and create lively or fun posts to interact with our audience and get them more excited about or involved with the product. 

The #somethinggood campaign was a main focus. The goal was to gain 1,000,000 shares of the #somethinggood hashtag and Life is Good would match that by donating $1,000,000 to the Life is Good Kids foundation. These posts share optimistic tag lines prompting the audience to interact and tell us what is their #somethinggood.
This content generated roughly 300,000 likes across different platforms during the #SomethingGood Campaign and approximately $300,000 for the Life is Good Kids Foundation.​​​​​​​
SOCIAL MEDIA CONTENT 
CUTTING ROOM FLOOR

Other Works

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